Summer camp is a place full of opportunities for children to learn and grow. When organized correctly, it is the perfect blend of nature, supportive peers, and caring, attentive adults. As directors and staff, we pride ourselves on creating novel experiences built to challenge and engage our campers. But in all that creating, don’t forget […]
Learning from Your Summer Campers Read More »
The power of camp is built on culture. Here’s how to build one worth protecting. What makes camp special? The answer isn’t the rope course or the lake or even the s’mores, as good as all of those are. What makes camp special is that it is a place in a kid’s life where the […]
What Makes Camp Special (And How to Protect It) Read More »
A director’s guide to setting expectations Drop-off day at camp can be insane. Everyone running around like squirrels preparing for a long, hard winter. It’s easy to spot the camps that have done this before and have prepared their camper’s parents for what to expect. Setting expectations isn’t just good hospitality; it makes for a […]
What Parents Need to Know Before Camp Starts Read More »
What Makes Gen Z Camp Staff Different Gen Z camp counselors are now the majority at summer camp. They grew up amid rapid change, digital communication, and a culture that emphasizes well-being and purpose. Their expectations of leadership are different from those of past generations. Gen Z counselors have a desire to do meaningful work […]
What Gen Z Camp Counselors Want From Leadership Read More »
Do I belong here? That’s the question running through every camper’s mind on day one. As counselors and camp leaders, we often think belonging develops over time. And it does. But the decision to stay open or shut down happens fast. Within the first few hours, campers subconsciously decide whether camp feels safe, welcoming, and […]
How Camps Create Belonging Read More »
So you’re thinking about working at a summer camp. Good call! What other job lets you spend your summer days outside, building soft skills, and mentoring kids? Not many. You build leadership skills, learn to solve problems quickly, develop confidence, and make friendships that tend to last far beyond the season. (If you need even […]
How to Get a Job at Summer Camp Read More »
Let me guess. You work at camp because you love answering emails. It’s your favorite pastime. A hobby even! Oh, it’s not? You got into camp because you want to spend your days mentoring staff and watching campers grow? I suppose that makes sense. So what’s one way to get there and skip answering the […]
AI at Camp: Save 10 Hours a Week & Keep the Human Touch Read More »
If you’ve checked your enrollment growth lately and felt unsure how to feel, you’re not alone. This time can be confusing. Some camps see early traction. Others don’t. Comparisons start creeping in, and suddenly it’s hard to tell what’s normal and what’s not. Here’s the truth: January is an early enrollment preview. There are plenty […]
Measuring Early Enrollment Growth at Camp Read More »
It’s January, and summer camp feels like a distant reality. It may be tempting to check out and start to build the enrollment process foundation next month, but the quiet of this season is where strong summers are built. When inboxes are quiet and calendars are open, you have the clarity most camps wish they […]
Build a Strong Foundation for Camp Enrollment Read More »
The Power of Community Camp is more than an activity; it’s a community. When families feel part of something bigger, they’re more likely to return and stay engaged (Circuitree). Camp community building creates a sense of belonging that keeps campers, staff, and parents connected long after the summer ends. Traditions That Bind Songs, ceremonies, and […]
Building a Strong Camp Community Read More »
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