Communication

Designing a Camp Registration Process Parents Actually Like 

Camp registration used to mean paper forms, fax machines (remember those?), and endless back-and-forth with parents. But a quarter into the 21st century, expectations have changed. Families order groceries with a tap and sign school forms with a finger on a screen. Camp registration needs to keep up.  As a camp director or administrator, your […]

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Engaging the Board: Off-Season Reports, Stories, and Vision 

The off-season presents your best opportunity to engage your camp board with clarity and purpose. With the right mix of camp board reports, compelling stories, and strategic direction, status updates transform into meaningful conversations.  Here’s how to keep your board informed, inspired, and invested when camp isn’t in session. Show, Don’t Just Tell: Share the […]

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Gmail opened up on a laptop.

How to Write Emails Parents Actually Read 

“Is anybody actually reading these emails?!”  If you’ve ever muttered this while staring at your computer screen….you are most definitely not alone. Your camp updates about tomorrow’s field trip are competing with work emails, bills, and whatever newsletter they forgot to unsubscribe from three years ago.  But what if parents not only opened your messages, […]

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