Camp Marketing

Measuring Early Enrollment Growth at Camp

If you’ve checked your enrollment growth lately and felt unsure how to feel, you’re not alone. This time can be confusing. Some camps see early traction. Others don’t. Comparisons start creeping in, and suddenly it’s hard to tell what’s normal and what’s not. Here’s the truth: January is an early enrollment preview. There are plenty […]

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Building a Strong Camp Community

The Power of Community Camp is more than an activity; it’s a community. When families feel part of something bigger, they’re more likely to return and stay engaged (Circuitree). Camp community building creates a sense of belonging that keeps campers, staff, and parents connected long after the summer ends. Traditions That Bind Songs, ceremonies, and […]

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How to Engage Parents to Boost Summer Camp Retention

Why Parents Matter Parents are the decision-makers, logistics managers, and advocates. Parent Engagement with your summer camp is essential to feel connected. Parents who feel informed and valued are more likely to register early, refer friends, and advocate for your camp (UF/IFAS Extension). When parents feel connected, informed, and valued, they’re more likely to register […]

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Returning Staff vs. New Recruits: Your Guide to a Balanced Team

Hiring season forces camp leaders to answer the same question every year: Should you prioritize bringing back experienced staff or recruiting fresh talent? The answer isn’t one or the other. It’s both—in the right balance for your camp’s current needs. Strong teams combine institutional knowledge with new energy. The challenge is knowing which direction to […]

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Gratitude in Action: Turn Thanks into Better Camp Systems

Thanksgiving offers a natural pause, a moment to reflect, express appreciation, and acknowledge the people who make camp possible. Verbalizing or writing messages of gratitude is powerful. A thoughtful email, a thank-you call, or a quick message of appreciation can go a long way with staff, families, and donors. But gratitude can also be quiet […]

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How to Turn Camp into a Holiday Gift

The holidays are about giving experiences that matter. For families looking beyond another toy or gadget, camp represents something deeper: confidence, friendship, growth, and memories that last long after summer ends. While families are planning budgets and thinking about what will make the biggest difference in their children’s lives, you have a brief but meaningful […]

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How to Run a Successful Camp Giving Campaign with UltraCamp

As a director, camp giving campaigns offer something powerful: they invite your community to become partners in your mission. Camp donations bridge the gap between your budget and the transformational experiences you envision. Consider this perspective shift: inviting donations means that you’re offering people a chance to invest in life-changing moments. When a family receives […]

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Designing a Camp Registration Process Parents Actually Like 

Camp registration used to mean paper forms, fax machines (remember those?), and endless back-and-forth with parents. But a quarter into the 21st century, expectations have changed. Families order groceries with a tap and sign school forms with a finger on a screen. Camp registration needs to keep up.  As a camp director or administrator, your […]

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How Much Does Camp Management Software Cost? (A Practical Guide for Camp Directors) 

Shopping for camp management software? One of the first questions that comes up is:  How much will this really cost?  Between different pricing models, feature lists, and surprise fees, figuring it all out sometimes feels like packing up camp on closing, stressful and full of details you don’t want to miss. (Wants tips on how […]

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Engaging the Board: Off-Season Reports, Stories, and Vision 

The off-season presents your best opportunity to engage your camp board with clarity and purpose. With the right mix of camp board reports, compelling stories, and strategic direction, status updates transform into meaningful conversations.  Here’s how to keep your board informed, inspired, and invested when camp isn’t in session. Show, Don’t Just Tell: Share the […]

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