planning

Camp Marketing Without a Full-Time Marketer

For most camps, camp marketing is not a dedicated role. It is an added responsibility layered onto already demanding jobs. Directors, office managers, and program leaders often find themselves managing social posts, email campaigns, and website updates whenever time allows. Marketing becomes reactive and driven by urgency rather than being strategic. Effective camp marketing does […]

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Turn Giving Tuesday into Year-Round Support for Your Camp

Giving Tuesday happens once a year, but the relationships you build last far longer. This newer global day of giving, held each Tuesday after Thanksgiving, gives camps a chance to connect with their community and secure funding for scholarships, programs, and facilities. The real opportunity extends beyond a single day. You can create a foundation […]

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The Rhythm of Culture: How Traditions Shape Camps 

A camp’s culture doesn’t happen overnight. It grows through shared experiences, simple traditions, and the stories that campers and staff carry with them year after year.  Whether you run a summer camp, a faith-based retreat, or a youth program, these building blocks create belonging, forge identity, and spark that unmistakable “this feels like home” experience.  […]

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