For most camps, camp marketing is not a dedicated role. It is an added responsibility layered onto already demanding jobs. Directors, office managers, and program leaders often find themselves managing social posts, email campaigns, and website updates whenever time allows. Marketing becomes reactive and driven by urgency rather than being strategic. Effective camp marketing does […]
Camp Marketing Without a Full-Time Marketer Read More »
If you’ve checked your enrollment growth lately and felt unsure how to feel, you’re not alone. This time can be confusing. Some camps see early traction. Others don’t. Comparisons start creeping in, and suddenly it’s hard to tell what’s normal and what’s not. Here’s the truth: January is an early enrollment preview. There are plenty […]
Measuring Early Enrollment Growth at Camp Read More »
Camper Retention Strategies: Why Retention Matters For most summer camps, camper retention is the foundation of long-term success. When campers return year after year, enrollment stays steady and your camp builds a strong sense of tradition and community. Retained families often become your strongest advocates, spreading the word to friends, volunteering, and even donating. Yet, […]
Camper Retention Strategies to Keep Families Coming Back Read More »
Giving Tuesday happens once a year, but the relationships you build last far longer. This newer global day of giving, held each Tuesday after Thanksgiving, gives camps a chance to connect with their community and secure funding for scholarships, programs, and facilities. The real opportunity extends beyond a single day. You can create a foundation […]
Turn Giving Tuesday into Year-Round Support for Your Camp Read More »
Next summer is shaping up to be a season full of potential for your campers, your programs, and your team. The camp staff recruiting landscape has evolved. Rethink how you connect with the incredible people who bring your camp experience to life. Today’s hiring market is different, yes, but different can be exciting. Camps that […]
Camp Staff Recruiting: Building Your Best Team Yet Read More »
Turn feedback into a camp improvement plan that drives change, and learn how to create a plan with actionable steps and measurable goals. But where to get the feedback from? Your staff sees camp from angles you can’t always catch. They notice when the arts and crafts supply closet runs empty every Tuesday. They watch […]
Turning Feedback into Your Camp Improvement Plan Read More »
Shopping for camp management software? One of the first questions that comes up is: How much will this really cost? Between different pricing models, feature lists, and surprise fees, figuring it all out sometimes feels like packing up camp on closing, stressful and full of details you don’t want to miss. (Wants tips on how […]
How Much Does Camp Management Software Cost? (A Practical Guide for Camp Directors) Read More »
The off-season presents your best opportunity to engage your camp board with clarity and purpose. With the right mix of camp board reports, compelling stories, and strategic direction, status updates transform into meaningful conversations. Here’s how to keep your board informed, inspired, and invested when camp isn’t in session. Show, Don’t Just Tell: Share the […]
Engaging the Board: Off-Season Reports, Stories, and Vision Read More »
A camp’s culture doesn’t happen overnight. It grows through shared experiences, simple traditions, and the stories that campers and staff carry with them year after year. Whether you run a summer camp, a faith-based retreat, or a youth program, these building blocks create belonging, forge identity, and spark that unmistakable “this feels like home” experience. […]
The Rhythm of Culture: How Traditions Shape Camps Read More »
Burnout is a real issue for summer camp staff. Learn how to spot the signs of staff burnout and take steps to prevent it from happening.
Feel the Burn: Spotting & Responding to Staff Burnout Read More »
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