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I bought the vitamins. The very same ones that had been popping up on my Instagram feed for months. I tried ignoring them because I like to think I’m not easily swayed, but then I ran out of my old vitamins, and this one claimed to be minty.
Wait, you say, “What do vitamins have to do with marketing summer camp?” Friends, it’s not about the vitamins; it’s about the marketing. Good marketing gets you noticed, builds trust, and helps create repeat customers.
So, how exactly do you get more people to know about your camp? How can you get them excited about attending camp and eager to tell all their friends about it?
Here are 7 things you can do right now to kickstart your summer camp marketing.
When was the last time you updated your camp’s website? If the campers on your website photos are now staff, it’s a sign that your website needs to be updated now.
Take a few minutes and carefully look over your site:
If people judge a book by its cover, what do they think of your camp based on your site? Don’t let your website go unloved during downtime. A few simple changes can transform your website into an effective camp marketing tool.
Once your website is updated and looking good, spend some money on advertising that directs potential campers to your registration page. Facebook has tremendous reach and can be targeted by age, location, and interests. And it doesn’t require a significant investment to start getting results. Google Ads delivers targeted visitors who have explicitly searched for information about summer camps. Facebook and Google Analytics allow you to see how well your summer camp marketing ads perform.
Every camper is vital to the program’s success, but do you know who your camp ambassadors are? These are the campers that love being at camp, rave about it to their friends, and return summer after summer. They are your camp’s #1 fans! Whether you run a sizable overnight camp or a small day camp, get to know your camp ambassadors. Camp ambassadors can serve as a link between your camp and the community. They can help recruit volunteers, work on fundraising opportunities, or welcome new campers to the program.
Interested in establishing a Camp Ambassador program? Determine the level at which a camper will become an ambassador. Do they have a positive attitude, are enthusiastic, freely participate, promote camp events, offer suggestions, and positively influence other campers? You have an ambassador! Once you have a system in place for your camp ambassadors, you can offer them early access to incentives or rewards.
Don’t overlook your ambassadors. They are essential to your camp’s success and your summer camp marketing strategy.
Campers need those reminders, those “Hey, we’re thinking about you!” messages that let them know your camp cares. During the off-season, plan to send out informational emails, check-in, or solicit feedback. Make sure to communicate with campers all year long if you want to keep them coming back. If you cultivate your relationship during the year, it has the potential to last a lifetime!
Social media platforms such as Facebook, Instagram, and Twitter are excellent tools for staying in touch with current campers. Don’t just post pictures of camp and call it a day. Encourage campers to share favorite stories, ask questions that keep the conversation going, and respond to comments.
Email marketing is another way to communicate directly with current camp families and connect with new ones when they register. This method is an excellent way to remind people about upcoming events or reasons why they should return next summer without being too pushy or repetitive. Plus, sending email newsletters keeps your camp in participants’ minds during breaks in scheduled programs — which means more interest upon registration day next summer!
There are various ways to connect with campers after the summer season. Pick one or two to try. Don’t forget to involve your staff or camp ambassadors.
Many camps focus all of their marketing efforts on a one-size-fits-all campaign during the off-season. These broad-based and comprehensive campaigns are rarely as effective as they could be.
Use customer segmentation to help personalize your communication. Try dividing your camper list into smaller groups based on factors such as interests, age, previous camp experience, etc. Rather than trying to appeal to everyone, concentrate your communication and marketing efforts on topics relevant to each group.
Does that mean you should stop sending out a general newsletter or brochures? Not at all. Personalized communication is an excellent complement to your camp’s communication plan. You can determine a camper group by analyzing last year’s registration data. Then send them messages based on their preferences and or sessions attended. Don’t be afraid to use different content for each person. Each camper is unique, so try sending personalized content.
The easiest way to tell your camper and their family that you value their time and money is with a simple “thank you.” This goes a long way in endearing yourself with parents and setting yourself apart from competitors.
When campers feel appreciated, they are more likely to tell their friends and family about their camp experience, which means more potential customers will learn about your camp. Statistics show that word-of-mouth referrals are one of the most successful ways to promote a business (and it’s free marketing!).
Here are some examples of ways that you can say thank you:
Camp marketing doesn’t have to be daunting. There are a lot of great strategies that can help you market effectively. The trick is figuring out what works best for your audience and adjusting as necessary. What tips work for you? Feel free to share them in the comments below! We want to hear from you.
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